20/21 Packaging Trends

While your product is what will keep your customers returning, packaging plays a big part in the customer experience. Packaging trends tend to stick around longer than a fashion trend, so you won’t be re-doing your packaging as often as you’re re-doing your wardrobe. I ask all of my clients to put together a Pinterest board prior to commencing any branding or packaging project, in the hope that they’ll all get to go on a bit of an explorative journey about what their industry is doing, and where they might see themselves fitting. Here’s a few standout trends for this year that will definitely carry through into the eagerly anticipated New Year!

Minimal: Clean, typographic packaging that breathes

Packaging with a voice: Earthy, organic and sustainable packaging

Illustrative: Bold, colourful and playful packaging

Organic lines: Oozy, abstract and colourful