What are my file types?

Whether you’ve just received a branding package, or just have some general curiosity around design file types, this little article will aim to explain what you’ll receive, why it looks the way it does and what the different file types mean.

CMYK and RGB files

Whether using a jpg, a png, eps, pdf or ai file, your file type will be set up for either digital or print use. A CMYK file is a printing file, for use in any design that will be physically printed. An RGB file is set up for digital use, and are the files you should use for any digital application. RGB files will appear the correct colour on screen, but the incorrect colour when printed. Similarly, CMYK files will look the wrong colour on screen but the correct colour when printed.

EPS and AI files

EPS and AI files are design files, created primarily in the Adobe Creative Suite and generally only able to use if you are a trained designer. The reason we supply these files is for any future work with other designers, printers, signage companies and so on. These files are vector files, and are generally referred to as ‘source files’. While we do provide EPS and AI files for logo designs and branding, we will not provide these files for packaging projects, signage projects or similar.

JPG and PNG files

JPG and PNG files are the files you’ll probably be most familiar with. These files are able to be used for social media, website, online design softwares and more.

Your PNG files will have a transparent background, so you are able to use these to overlay on images, different colours and so on. PNG files are digital files only, so you will not have CMYK versions of these.

How do I install my font files?

Simple! Have a look here for install instructions for your Windows PC, or here for install instructions for your Mac.

How do I install my email signature?

Also simple! Have a read of our install instructions.

Are my files editable?

Your files are not editable, unless you are a designer or able to use the Adobe Creative Suite. Working with a designer means working collaboratively to create designs that you are happy with, and ensuring that all details that you provide prior to approval are correct. If you have other staff members that you would like business cards or email signatures for, we are more than happy to update these details for you.

What are the little lines on the corner of my print files?

The little lines that appear on the corner of any print material are called bleed and crop lines. A bleed refers to the colour or image beyond the trim line, this line will be cut off after the material has been printed and cut. The line is usually 2-3mm wide, and is a necessary mark when sending any files to a printer.