Logo vs. Branding
A key part of creating a business is focusing on how to design and market your product or service. Creating a strong brand will help to build a connection with potential customers. A logo will act as the symbol that people associate your business with, and the brand will act as the identity of who you are. A logo and a cohesive branding strategy is an important part of marketing your business because it allows consumers to better connect with your product or service.
A logo is an essential marketing tool which acts as the visual face of your company, it is usually a simple drawing, icon, or text that showcases what your business does and the brand name.
A brand, by comparison, is created in time and represents the culture and identity of a company, this includes creating a logo design, having a colour scheme, specific fonts, and cohesive design styles. The branding of a company sets the tone of the business and allows customers to get to know the brand and business values. Go To as an example, use their brand to show their fun, honest and approachable tone of voice.
Branding is very important when marketing a company, however, it is more than just a logo and there are many brand aspects that should be considered when designing branding. The logo is the first thing that should be designed for a business, the logo is a simple text or visual icon that represents both the company and brand. Social media is another important aspect of branding which uses complementary colours, themes, text, tone of voice and images in a curated feed to capture the interest of customers. The product design needs to reflect the colours and themes of the brand on the packaging of the products. As well, the business materials such as the business cards, business presentation tools and signage need to be apart of the cohesive marketing plan. Together all of these elements of branding create a clear and well marketed business.
Branding and having a strong logo design are critical to the successful marketing of a business. Be sure to think about the experience of a consumer while interacting with your products or on social media when creating a brand and logo design. The logo is an aspect of a brand and together they work to create a cohesive marketing design.
