summer staple

Summer Staple is a summer lifestyle brand, selling statement inspired products online. The brand is fun, colourful, vibrant and bold, selling products from beach towels to bikinis and inflatables. 

I designed the Summer Staple logo with versatility in mind. The brand uses bright Summer imagery and needed a logo that could embody this in all it's applications. I designed a simple wordmark with a few unique elements for memorability and versatility.