Bruinsma Grasstrees

Bruinsma Grasstrees is known in the nursery and garden industry for supplying premium and well established grass trees. Their dedication and commitment to sustainably giving people the opportunity to have a slice of the iconic Australian bush is the secret to their success.

In 1982, Bob sold his first trees to some nurseries in Sydney. This is the earliest known date for the commercial sale of grass trees, making Bruinsma Grasstrees the first and longest serving grass tree supplier in the world. 36 years on and the nursery is still family owned and operated.

Bruinsma Grasstrees contacted me to work on their overall branding and new logo design. The company wanted to keep a connection to the trees and the authentic colours of the bush, whilst modernising the brand.